The $200 million gamble on ‘Battleship’ film

As Universal’s “Battleship” steams toward a start date this month, the pricey adaptation of the Hasbro board game is entering deep, treacherous waters. With a budget of $200 million or more and no major movie stars on board (sigh!), the project is raising eyebrows among industry insiders who question whether this expensive gamble will pay off.

“It’s a big bet like many, many big bets from many studios,” Universal chairman Adam Fogelson acknowledged to THR. “We will be nowhere near the high point and nowhere near the low point of what people are spending.”

But several huge questions hover over “Battleship,” which begins filming in 15 days in Hawaii, that simply didn’t apply to other big-ticket movies. In “Battleship,” Universal has a director, Peter Berg, with some experience in action films, but he’s not a brand name in the genre. And the concept is based on a board game that has sold more than 100 million units and raked in $1 billion-plus. This comes at a time when some studio execs are questioning whether the public is tiring of the presold concepts to which Hollywood has been clinging.

Source: The Hollywood Reporter